Built by an executive.
For executives.
Two decades at the top of enterprise technology. A $2 billion sales career. And the conviction that branded merchandise could be done better, smarter, and with the kind of white glove service most companies have never experienced.
I am Sonia Singh. Before founding Seaside Creations, I spent over two decades as a technology executive at Amazon Web Services and Cisco, two of the most demanding, high-performance environments in the industry.
At AWS, I managed nine-figure territories, led the largest and most complex enterprise accounts in Canada, and drove over $2 billion in career sales. I owned P&L, shaped partnership and alliance strategy, built and led high-performing teams, and navigated the kind of organizational complexity that most vendors have never seen from the inside.
Across my career I held roles spanning enterprise sales, channel partnerships, alliances, training and development, and executive leadership. I know what a CFO scrutinizes, what a VP of Marketing needs to justify spend, and what a Head of People is really asking for when they say they want their team to feel valued. I have been in every one of those rooms. I have been that executive.
The gap most companies
never close.
Most gifting and merchandise companies are run by operators who have never held a quota, managed a nine-figure territory, or had to justify ROI to a VP of Sales. That gap shows. It shows in the quality of communication, the pace of response, the decisions made under pressure, and the standards applied to every order that goes out the door.
Seaside Creations was built to close that gap. I was the marketing and sales executive whose budget funded the events, the swag campaigns, and the client gifts. That dual perspective is not something you can replicate. It is the foundation everything here is built on.
Career sales
Built over two decades at AWS and Cisco, managing Canada's largest and most complex enterprise accounts.
Territory managed
Nine-figure territory management across enterprise accounts including P&L ownership and executive leadership.
Years of experience
Enterprise sales, channel partnerships, alliances, training and development, and executive leadership.
Corporate clients
Including AWS, Cisco, HUB International, Marketplace Events and leading organizations across Canada and the US.
The $2 billion in career sales I built over two decades was not the result of transactions. It was the result of trust, consistency, and genuinely caring about the outcomes of the people and companies I served. That is not a values statement. It is a methodology. And it is exactly how Seaside Creations operates.
Our clients include AWS, Cisco, HUB International, Marketplace Events and more than 20 other leading organizations across Canada and the United States. They are not one-time orders. They are ongoing partnerships built on accountability, transparency, and delivery that matches the promise every single time.
We are small enough to give you real attention and experienced enough to perform at enterprise scale. That balance is intentional and it is rare.
A full-service branded
merchandise partner.
Custom-built, self-serve stores for your team with on-demand fulfillment across Canada and the US.
Learn moreOn-site experiential printing activations for corporate events, conferences, and team gatherings.
Learn moreCustom apparel, accessories, and swag at any scale. MOQ of one, always.
Learn moreCurated luxury gift programs with white glove service from concept to delivery.
Learn moreWork with someone who has
been where you are.
AI powered, human led, built by an executive for executives. Based in Vancouver, BC. Serving corporations across Canada and the United States.
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